FFIN developed the brand identity, concept, and design of Samson in 2019. The project was intended to be housed in the David Hotel located in the heart of Old Montreal.
Samson was conceptualised as a contemporary vision of classic Montreal Jewish steakhouses. Serving traditional steakhouse fare, traditional Jewish-American sides, and imported coastal snowbird favourites like Florida stone crab.
There was also a champagne room and cocktail bar adjacent to the restaurant aiming to delight guests with a world class wine program.
The large-scale luxury project was intended to be delivered in 2020, but was halted due to COVID-19 restrictions.